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If you don’t have this simple automation running behind the scenes, you’re missing out on 70% of the easiest to get sales in your business.
But once you do have it live, it will work for you 24/7/365…
…to win back the hottest leads in your pipeline!
Without you having to lift a finger.
And if you keep reading, I’ll share the exact blueprint that you can literally copy & paste into your business to boost sales in your business. When we added this ActiveCampaign abandoned cart automation to one of our businesses, we instantly saw a 22% increase in conversions to our core offer.
Ignore this information, and you’ll have a slow leak on your business, losing out on sales day-in day-out.
Want to know how to plug the leak?
We call it your…
Better known as your classic abandoned cart campaign.
When a lead starts to fill out your checkout form, but doesn’t complete their purchase, they are counted as an “abandoned cart.” An abandoned cart campaign is the marketing you send to that prospect to try and win them back to save the sale.
Imagine filling up your cart at the grocery store.
It’s packed to the brim.
The checker rings up all your items (or maybe you do it yourself at self checkout) but then you walk out to your car and leave the cart full of goods inside.
That’s what happens every time a lead starts to buy from you, but walks away instead.
And would you be surprised to learn that nearly 70% of online buyers will abandon their purchase.
That means 7 out of 10 of your hottest leads leave before you get paid.
And most entrepreneurs don’t do anything to win back the folks that walked out on them.
The numbers are even worse if you look at potential buyers coming over from social media. Those leads tend to leave without buying 91% of the time!
But don’t fret… here’s the good news.
If you plug the leak, you can instantly increase your sales.
And that’s without adding new products. Testing new ad campaigns. Adding more staff.
You don’t have to do any of that to implement a solid Win Back strategy and scoop up more clients (and revenue).
The best, fastest and easiest way to fix abandoned carts, is by adding a Win Back campaign.
A Win Back campaign is simply an abandoned cart automation that:
And if you’re really feeling advanced, we’ll show you a way to incentivize those abandoned cart leads, giving them a real reason to get off the fence and make a buying decision now!
In order to create your abandoned cart automation, you need 3 things:
Our favorite way to do all of that is the way we do it in our businesses.
With ActiveCampaign.
ActiveCampaign makes it easy to email our hottest leads and win them back to our offer until they buy. And ActiveCampaign also makes it copy & paste simple to add an automation that manages when those emails go out and who they go out to.
Which just leaves us needing a checkout software that makes it easy to know when someone becomes an abandoned cart opportunity (because timing is crucially important… ideally you want to know within 15 - 30 minutes if a lead has left your funnel).
Your funnel needs to be able to detect when a lead starts the checkout process but doesn’t finish (like the person that left their cart full of groceries inside the store with the checker).
And most funnel software doesn’t make this easy.
Even if you’re using Stripe, you’d have to create a complex system of automations to watch what’s happening in Stripe and decode all of the different types of events that occur.
Fortunately for you, Voma does all this for you.
All you need to do is connect ActiveCampaign to your Voma account and that’s it.
Just tell Voma what tag you want to add when a contact leaves their cart, and ActiveCampaign will automatically trigger your Win Back campaign behind the scenes.
Voma is checkout cart software that makes it easy to sell your courses, memberships and other digital products. And Voma automatically knows:
Voma determines which leads are primed and ready for your Win Back campaign.
And ActiveCampaign sends them the right emails, at just the right time, to bring them back to your offer and win them back as new clients!
In fact, if you want to copy & paste our exact blueprint, we’re giving away this free training to anyone curious about how this could look in your business. No strings attached.
CLICK HERE to get the free training and we’ll even give you our email swipe file.
What’s included in the free training:
Get the full strategy here → voma.ai/abandoned-cart-emails
But let’s cover some Frequently Asked Questions about using this Win Back campaign to boost sales.
This is one of the most common questions we get, and while you should always consult with your own legal advisors, the short answer is - Yes. BUT…
It is critically important that you understand what level of marketing consent you have with each subscriber on your list. Consent can be broken down into the following categories:
With an abandoned cart lead, you typically only have Implied consent (unless the subscriber is already on your list).
When a potential buyer starts to fill out your order form but leaves, you it is reasonable to assume that they were interested in your specific offer.
Their activity implies that they wanted information about your offer, so it is fine to follow up with a few transactional emails related to their initial session filling out that order form.
Transactional emails differ from marketing emails and are treated differently by email providers like Google, Hotmail, and Yahoo. These types of emails are sent one-on-one because they are specific to the recipient.
Examples of transactional emails include:
And yes… Abandoned Cart emails fall under this same transactional email category.
It is best to separate how you send your marketing emails from how you send your transactional emails. In fact, Google’s official policy is:
"If you send both promotional mail and transactional mail relating to your organization, we recommend separating mail by purpose as much as possible.”
For this reason, we use Postmark.
Postmark is a transactional email service that makes it easy to send out automated transactional emails. And it does the job of separating out your promotional emails from your transactional emails.
And because Postmark integrates directly with ActiveCampaign, we get the best of both worlds.
We can send marketing emails from ActiveCampaign and transactional emails from Postmark.
But we can still manage everything (including our Win Back automation) all inside ActiveCampaign.
Plus… transactional emails, due to their nature, tend to get the best email deliverability. Which means more of your emails land in the inbox and stay out of the promo tab or the spam folder.
Details for exactly how to setup and use Postmark to increase your odds of success are covered in the free Abandoned Cart Saver™ training HERE.
When we setup our cart save automation in ActiveCampaign, using Postmark’s transactional emails, we saw an instant 22% boost in new trials for one of our companies - Deadline Funnel.
This means for every 100 of our hottest leads that left before finishing the sign up process, 22 of them came back to finish the process in less than 2 days with our new Win Back campaign.
And this is because these cart save emails tend to see double the open rates compared to the rest of the emails going out to your leads.
Plus, we decided to do something a little extra… just for those leads.
We gave them an extra incentive, with a deadline, to come back and finish signing up. Think through how you could do the same thing, by adding in:
This expiring incentive gives your best leads a reason to take action now, and if you want the nitty gritty on how to implement this in your business, it’s all laid out in the free training.
We like to trigger the first cart save email as soon as possible, ideally within 15 minutes of the lead leaving your checkout page but certainly no longer than 1 hour later.
After that first email, we suggest sending 1 simple email each day, until the final day of your offer (the day their deadline expires). On that final day, we see a big boost from campaigns that send 3 emails on the final day.
But if you only have implied consent, and the lead isn’t on your general marketing list, you may only want to send 1 email that last day.
Here are a couple of example email flows for you to model:
Conservative Option: good for abandoned cart leads not on your main marketing list
Let’s assume you make a special offer with a 2-day deadline:
Aggressive Option: good for abandoned cart leads that have opted in to your marketing emails from another campaign and were already on your main marketing list
Let’s assume you make the same special offer with a 2-day deadline:
Ultimately, if you put yourself in the shoes of your prospect, it’s hard to go wrong.
Send them a simple reminder or two, and give them a reason to come back and buy from you. They were interested at one point. And whether they were simply window shopping, or they fully intended to make the purchase, the most helpful (and profitable) thing you can do is to invite them to come back and finish what they started.
And with the right tools, like ActiveCampaign, Postmark and Voma, adding this abandoned cart automation to your business doesn’t have to be hard.
Set it up right one time.
And let the automation do the hard work from there…
…so you can do more important things in your life and business.
Meet the new checkout page for your online business. Voma can help you streamline your customer experience and grow your sales! Lightning fast and high-converting.
