In this guide, we'll share the ultimate sales page template, as well as the transformative power of OfferStacks and how they can help you bring in more and more buyers into your courses and programs.
At its essence, an OfferStack is more than just a bundle of products & services — it's a specific set of elements, baked into the core of your offer, that compel an individual to buy from you NOW. By bundling together various incentives such as discounts, bonuses, and guarantees, your OfferStack create a sense of urgency that drive prospects to take action.
Before we dive into the mechanics of OfferStacks, let's take a moment to understand the psychology behind effective salesmanship. As human beings, we're wired to seek out value.
We want to get more for less.
More benefits. Less cost.
This is why we prioritize opportunities that promise the greatest return on investment. OfferStacks leverage this innate desire by presenting prospects with some subtle (and some not-so-subtle) incentives that make your offer irresistible. An offer they can't refuse.
If you want to create The Ultimate Offer, click here to get our free blueprint.
At the heart of every successful OfferStack lies the Cornerstone offer — your core product at full price. This Cornerstone offer sets the stage for all other offers. It provides an anchor to position other offers against.
By crafting a Cornerstone offer that's both compelling and exclusive, you establish trust and credibility with your audience while differentiating yourself from the competition.
Once you've put your Cornerstone offer front and center, it's time to create your SPECIAL offer.
This is where OfferStacks, and our Sales Page Template come into play.
Now that we understand the fundamentals, let's dive into the process of creating your OfferStack. Follow these steps to craft a compelling offer that drives conversions and grows your business:
Before you can create an effective OfferStack, you must first understand your target audience inside and out. Talk with real people, gather insights, and identify their pain points and desires.
Once you have a clear understanding of your audience, it's time to brainstorm ideas for your OfferStack components. Consider what incentives would be most enticing to your prospects and how you can package them together for maximum impact.
What objections do they have?
Can you create some bonus content that would overcome and satisfy the challenge behind their objections?
What sort of deadline will you put on the offer?
Deadlines drive decisions and you need to give your prospects a reason why this special offer isn't on the table forever. And that reason may be as simple as "I like to reward action takers"
With your audience and offer components in mind, it's time to craft your Cornerstone offer. This should be a unique proposition that addresses a specific pain point or desire of your target audience while offering undeniable value.
The key piece with your Cornerstone offer is that it just includes your main product (your course, service or membership program) at full price. No extra bonuses. No discounts. Think... MSRP.
Once your Cornerstone offer is in place, it's time to create supporting special offers that still include the same core product in your Cornerstone offer. But these special offers will include discounts, exclusive bonuses, or value-added services but only for a limited period of time or for a limited number of buyers.
With your OfferStack finalized, it's time to design your sales page. Focus on clarity, simplicity, and persuasion, and use persuasive elements such as social proof, urgency and scarcity.
Want to know what 63% of people say THE most important factor that plays into whether they buy or don't buy from you?
The answer is so simple it may seem obvious.
Testimonials on your website.
Add that one element to your sales pages and checkout pages and see how many more clients buy what you're selling.
Here's our Sales Page Blueprint that you can follow. This layout is proven across thousands of Creators and dozens of industries to get results.
Notice how #12Social Proof (aka testimonials) are strategically positioned just before #13 our Price?
That's on purpose.
Because it's known to boost conversions. Just like every other element on the blueprint.
In many cases, you may just want to send traffic straight to your checkout page, and skip the sales page altogether. With Voma, you can do this and still include all the most important elements from our Sales Page Template above. Known conversion boosting elements like:
In fact, one of our favorite strategies is using the Voma Optin to Offer template to create your checkout page, with a built-in Optin form. Add this link to your Instagram, TikTok, Facebook, YouTube channel or other social media profiles... or just add it to your email signature... and when visitors click the link, they'll need to first enter their email to get access to your offer, adding them to your list for easy follow up. Plus, with Optin to Offer, you'll be able to immediately give them a deadline to make their decision.
Easy. Fast. High converting.
To illustrate the power of OfferStacks in action, let's walk through a practical example using Voma, our course delivery & checkout software. Follow along as we demonstrate how to create a compelling OfferStack that drives results and boosts your bottom line.
Once you've created your Cornerstone offer (picked a product and a price), you're a few clicks away from creating a special offer using the Voma OfferStacks builder.
Check out this short video where I create a new Optin to Offer in just 3 minutes.
Within the Voma dashboard, navigate to the OfferStack tab to access a range of special offer templates, including Optin to Offer, Live Launch, Evergreen, and Tripwires.
Select the offer type that best aligns with your business objectives and audience preferences. For this example, we're focused on creating an Optin to Offer to capture leads and drive quick sales.
Tailor your offer components to resonate with your target audience and address their specific needs and desires. Consider incorporating elements such as discounts, bonuses, and scarcity to create a sense of urgency and exclusivity.
Once your OfferStack is complete, preview it to ensure everything looks the way you want it. Then launch it to start driving results. Monitor your campaign performance closely and make adjustments as needed to optimize your results.
Remember, with the Optin to Offer campaign from this example, all you have to do is share the link in your social profiles, over email, over text... anywhere you want... and the OfferStack does all the selling & the heavy lifting.
OfferStacks are a powerful tool for driving conversions and generating revenue for one reason...
They give your people a reason to decide now.
A reason to buy NOW.
By strategically bundling together various incentives, you end up creating irresistible offers that compel prospects to take action. Whether you're selling online courses, membership programs, or digital products, the right OfferStack can elevate your sales game to hit your business goals.
Ready to unlock the full potential of your sales pages with better, more-powerful, conversion-optimized checkout pages?
Happy selling!
Meet the new checkout page for your online business. Voma can help you streamline your customer experience and grow your sales! Lightning fast and high-converting.
